We recently teamed up with Fosway to present an insightful webinar on mobile learning, how organizations are pursuing mobile strategies, and why this type of content distribution has finally taken off in organizations across all industries.
As always, the webinar concluded with a Q&A session. Fosway founder David Wilson tackled the questions, and we have his answers for you right here. Take a look, and if you haven’t already, check out the webinar recording.
How is cost efficiency measured in reality in terms of mobile investment?
David Wilson: It depends on where we start looking at it from. We see organizations looking at this in two ways: Mobile learning as, or mostly as, an incremental channel; how mobile increases ROI and impacts of learning as a whole.
When organizations think of mobile as a separate channel and as an incremental investment, they invest in platforms and tools in order to deliver content in a mobile way and then have to invest in mobile content because much of their existing content isn’t effectively deliverable. This often creates a cost spike and therefore almost creates a separate ROI business case around it. Generally, I think if you’re picking correct targets, there are certain types of context where mobile is the main option and solution and would therefore drive a business case study in its own right.
Where I think it becomes more complex is where mobile is really part of a broader delivery strategy. Going back to polls, we want to be able to access, and continue to access, learning in and out of the workplace. Ultimately, this probably drives the strongest business case because it enables you to connect engagement out of a single context into the whole learning life cycle. It also enables you to deconstruct the sub-activities, modalities around learning process, and doing what is most appropriate in what way.
Looking at it as part of a business view is probably the most relevant way to look at it: how it increases overall engagement in learning, how you deconstruct sub-activities, how you’re integrating video, and how people are accessing content. That accelerates efficiency. No matter what, it will always be about reaching your audience. If you’re looking at it with the more holistic view, the first case is a more transitionary one, and the second one will be how it increases overall. Extended reach of where learning happens goes beyond mobile – it’s not a standalone study, but extends the reach to where learning happens.
2. Since the acceleration of the mobile market and video streaming through mobile, how much of that video consumption is now happening primarily on mobile and how and when do those two start to blend together?
We haven’t gotten that kind of breakdown, where video learning is happening. But we have other research that says mobile is a very significant accelerator for video learning. Still, we shouldn’t think of video as being purely about mobile. It’s something we’re seeing within digital learning content as a whole, with embedded video becoming a much more common thing too. There are lots of drivers around video that don’t have anything specifically to do with mobile, but mobile is an accelerator because it’s a medium that works well, especially with smartphones and tablets.
Looking at the user generator angle, delivery is primarily mobile. We are seeing growth of certain kinds of solutions, where primary delivery mechanism is mobile and it’s captured by learners themselves, and sharing, so mobile is an integral part of that use of video learning. Clearly, in those cases, mobile is pretty much an integral part of use of video learning. But video is significant everywhere.
3. As organizations look to increase the experience satisfaction with their learners, do you think they will make learning more app/mobile consumption focused?
Absolutely. There are no doubts about that. We are starting to see a pretty clear trend that vendors are starting to design mobile-first. Learner engagement and user experience is the number-one factor that organizations are looking at when looking at new solutions. It’s very significant and plays a part in every RFP and corporate decision we see. There is no doubt that user experience is a part of that.
People want to create a simplified experience. There is a generational shift that user experience really starts to drive the expectations – it’s pretty clear that most vendors are focusing on mobile-first design strategy. Mobile can include tablets; it’s not about format, but instead about how to have a simplified, highly engaged user experience. Mobile is becoming the reference model, and is very central to that strategy.
To find out more about mobile learning, check out our Insight, ‘The 6 main advantages of a mobile LMS.’