Work, Learn, Play

Gamification: The Role of Mobile & Social

The always-on mobile age has reshaped the opportunity for gamification in every interaction in our connected lives. From “checking-in” on Facebook or Yelp to crossing off the latest achievement on our Fitbit, we are ready to highlight our achievements – and become participants in a gamification-driven engagement program.

Additionally, social interactions are common in all gaming platforms and are now expected in gamification mechanics. One of the most common social interactions in gamification is through badging, points, levels, or other social recognition techniques that showcase the skills, competencies, experiences, or accomplishments of users.

Another social interaction is through challenges or contests against other users and the posting of top achievers on leaderboards or the social sharing of their accomplishments. Both these interactions increase engagement by rewarding (either directly or indirectly) users that perform the desired tasks or engage in the desired behaviors that show an understanding and retention of the training materials.

The confluence of these two trends presents an opportunity to introduce a mobile gamification strategy to your staff development and training programs.

In today’s always-connected age, every mobile employee is generally carrying a smartphone or a tablet and can be drawn into a gamified experience at any time, wherever they are.

Mobile games that include the same actions a learner must perform in real-life can further increase the responsiveness, engagement, and effectiveness levels. Moreover, mobile gamification can incorporate many of the functions and applications found on mobile devices expanding the depth and breadth of the learning experience. For example, use of the device camera to record a learner’s observation about a shop floor process that can be shared on a learning portal for peer-to-peer comment and rating resulting in the reward of points for the level of peer rating received. This type of activity, while not immersive, can draw the learner into the activity and maintain their interest.

As you review your mLearning programs, take a fresh look at how you can add gamification elements to the experience. Re-think how the learning experience can be created. You will not only make the learning program more engaging, but will be tapping into two emerging trends in learning and staff development.

For more about Gamification and its potential for learning and development, download our white paper Gamification – Does it have a place in your L&D Content Development?.