Gamification: Putting Play into Learning & Development

Just about every adult has a memory of childhood competition. From the playground to the sports field to the arcade, we enjoyed besting our friends or boasting about our accomplishments.

Now as adults, we are faced with the challenges of our careers, trying to keep pace with an ever changing informational world and completing required training to meet those challenges. We attend seminars, watch webinars, sit in classes, or use online learning portals to take courses. But who says this has to be boring? Why not make the learning process fun?

Introducing gamification to the corporate learning process… just what our inner child needs.

For the uninitiated, gamification is the application of game-design elements to non-game contexts. You’ve probably already seen this all around you. After all, gamification elements work their way into our lives every day, ranging from achieving new levels on your Fitbit to earning Starbucks Stars for free drinks. The goal is to add elements of fun and reward by recognizing achievements and driving engagement and participation.

And that’s where gamification has the potential to make a significant impact on online training – because if we make it fun and offer elements that make learning more interesting, we encourage learners to be more engaged with the course content. And more importantly, the outcome that we can achieve is to meet our organizations’ strategic goals of having a well-trained workforce that meets our compliance requirements.

So, what are some ways that gamification can support your goals? Let’s take a look at a few learning and developing goals and some examples to demonstrate how we can apply gamification elements to them to improve learner engagement:

Goal: Motivate learners to be engaged and complete a curriculum
Gamification Opportunity: Provide rewards, badges or other incentives for completing the curriculum within a specific timeframe.

Goal: Measuring a learner’s understanding of a specific procedure
Gamification Opportunity: Create a mapping activity around the procedure and award points towards completing correctly in a certain timeframe.

Goal: Make content more engaging
Gamification Opportunity: Create gaming elements such as levels or challenges to encourage learners to move through the content to completion.

Goal: Encourage certification and skill qualification
Gamification Opportunity: Tie certifications to rewards, post individual and group results, make the process competitive with leaderboards and visible comparisons.

Goal: Encourage timely course completion
Gamification Opportunity: Award points for completing the course within certain timeline and points for correctly answering timed questions inside the course.

The key is to rethink both the structure and content of your learning and build these elements into your online learning and training programs. Gamification does not have to mean a full overhaul of a course, rather adding gaming elements to existing content to achieve higher levels of engagement. As these examples demonstrate, it can be as simple as adding a time element to a quiz or knowledge check!

And while we may no longer be running around our childhood playgrounds, we will be creating a fun environment that engages learners and helps them achieve their goals.

For more about Gamification and its potential for learning and development, download our white paper “Gamification – Does it have a place in your L&D Content Development.”

3 Comments

  1. Hi Peter,
    I enjoyed your article and found your points to be very applicable and spot on! Do you know if NetDimensions has any plans to add any badgeing or points capabilities to the platform?

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